About us
Our Story
From Passion to Purpose
The story of 24by7 is as unique and inspiring as the brand itself. It all began with a young woman whose heart beats for fashion.
After completing her engineering degree, she realized that her love for creativity and fashion couldn't be ignored.
Driven by a desire to merge her analytical mind with her creative spirit, she decided to take a bold step—she pursued her Masters in Fashion. She moved to Paris and Istanbul, two cities that are as renowned for their fashion as they are for their rich culture. In these vibrant hubs, she immersed herself in the international world of style, drawing inspiration from the timeless elegance of Parisian fashion and the eclectic spirit of Istanbul.
When she returned to India, she knew it was time to create something meaningful—a brand that could marry sustainability with style, and reflect her personal journey of embracing both fashion and responsibility. And so, 24by7was born.
24by7
Why the name 24by7
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The name 24by7 is a perfect reflection of our brand philosophy. It’s more than just a number—it’s a lifestyle. The founder was born on 24th July, and this personal connection gives the name a deep, sentimental meaning.
But it’s not just about a birthday; it’s about creating clothing that fits into every moment of your life. Our pieces are designed to be worn 24 hours a day, 7 days a week, whether you’re at a brunch, heading to a dinner, attending a party, or simply lounging at home. The versatility of our designs means you’ll always be ready for any occasion. Comfort meets style—with fabrics so soft, you'll feel like you can even sleep in them.
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At 24by7, fashion isn't about a fleeting trend. It's about timeless, versatile pieces that serve you every day and night, in every part of your life.
Our first
Collection
A journey through France
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Our debut collection holds a special place in our heart, as it is a tribute to the founder’s time in France—her journey of discovery, inspiration, and growth. From the romantic streets of Paris to the beaches, the collection captures the essence of French style: elegance, simplicity, and a touch of timeless beauty. The colors, cuts, and details in this first collection are a direct reflection of the founder’s personal story, woven into each piece to tell a tale of love for both fashion and the environment.
Ethical Manufacturing
We take pride in our thoughtful production processes, making sure that each piece is created with respect for both the artisans and the planet. When you buy from 24by7, you’re not just investing in a piece of clothing—you’re making a conscious choice to support sustainable practices in fashion.
Sustainable Fabrics
Empowering Through Eco-Friendly Materials
We carefully source eco-friendly fabrics—from organic cotton and bamboo to recycled materials—ensuring that each piece is kind to the earth. Our commitment to sustainability goes beyond fabric selection; we don’t believe in fast fashion or mass production. Instead, each item is crafted with love and care, made in limited quantities to maintain exclusivity and reduce waste.